The Challenge
In 2024, Brand set out to introduce its new identity to the entire LATAM market. The challenge was ambitious: communicate who we are, what we stand for, and the value behind our services—through a campaign capable of representing creativity, innovation, and technology at the highest level.
Our Goals
Our objectives were clear: • Launch Brand’s new identity across LATAM • Showcase our values, mission, and capabilities • Demonstrate our creative and technological excellence • Build brand awareness across multiple markets • Deliver an omnichannel campaign capable of generating recognition and long-term positioning
The Creative Approach
To bring the new Brand identity to life, we crafted a visual and emotional universe that combined high-end filmmaking with innovative technologies. We blended AI-driven imagery, high-definition cinema cameras, green environments, warehouses, and real agency spaces, creating a narrative that captured both sides of Brand: creativity and logic, emotion and precision, artistry and technology. Each scene reflected a brand value—collaboration, innovation, strategic thinking, craft, and transformation. Through a mix of bold imagery, dynamic movement, and intimate moments, we built a film that represented who we are and the impact we bring to our clients.
Team Behind the Lens
This project was a milestone for our team. Every department—direction, cinematography, AI development, art, production, sound, motion, and post—came together to create a piece that symbolized the essence of Brand. We worked with high-fidelity sound design, advanced lighting setups, hybrid AI workflows, and color grading systems typically used in premium cinematic productions. The launch film became both a technical achievement and an emotional statement of our identity.
Production Highlights
The production was built across multiple locations: green spaces symbolizing transformation, industrial warehouses representing potential, and our agency environment showcasing authenticity and culture. We combined AI-generated sequences with live-action shooting using full-frame cinema cameras. The lighting setups emphasized depth and contrast to highlight the duality between creativity and strategy. Sound design was crafted with high-fidelity systems to reinforce Brand’s immersive identity. The omnichannel execution included: • Hero film • Cutdowns for social & digital • Branded stills • Motion graphics • Internal culture pieces • Press and PR assets
The Impact
The Brand LATAM launch became a defining moment for our agency: • Achieved full regional visibility across LATAM • Unified our brand narrative across all channels • Positioned Brand as a tech-forward, creativity-driven agency • Strengthened perception among clients, partners, and talent • Increased inbound interest from regional markets The campaign set a new standard for how agencies can tell their own story.
More Works
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